Generative AI is quickly revolutionizing marketing, and one team has put this technology to the test by using ChatGPT to create a highly successful webinar. Brooke Gracey, the marketing director for Cvent, shared insights into this innovative approach and its impact.
Gracey emphasized the need to understand how to properly use AI to enhance processes and increase efficiency. By utilizing ChatGPT, her team was able to generate an entire webinar from start to finish. However, one of the key takeaways from the experience was the importance of balancing technology with the human element, ensuring that originality and individuality are not lost.
The webinar focused on five key stages of building a webinar, best practices for using AI in the ideation, promotion, and execution processes, as well as leveraging insights post-event.
One of the primary concerns addressed throughout the process was the ability of AI to support and enhance creativity. While ChatGPT was able to generate numerous ideas for the webinar, there were considerations about the genuine human touch essential for content creation and personalization.
Furthermore, the team explored the issue of intellectual property and potential bias in AI-generated content. They also evaluated how AI can assist in promoting events and reaching target audiences, while also acknowledging the need for a human touch to refine and personalize content.
Gracey concluded that while AI can offer significant efficiencies, maintaining the human element is crucial for successful implementation. She emphasized the value of using AI to support webinar production, content development, and data analysis while still infusing it with a human touch to ensure authenticity and individuality.
The full webinar provides a close look at Cvent’s experience with ChatGPT-generated content and demonstrates how generative AI can be leveraged to enhance productivity and create efficiencies. With insights from Gracey, it offers valuable lessons on utilizing AI in various aspects of marketing.
To watch the webinar and learn more about the impact of AI on ideation, content creation, and promotion, click here: [Watch the full webinar now] [1].
Agenda:
– How can AI be used to ideate topics, build the abstract, and write the content outline and script?
– What are some ways that AI can be used to help promote a webinar?
– Can audiences distinguish between AI and human input?
– Does using AI actually save time or does it add to the workload?
Presenter:
– Brooke Gracey, Marketing Director, Cvent
[1]: https://venturebeat.itcurated.com/behind-the-scenes-how-cvent-built-an-entire-webinar-using-chatgpt?utm_source=vb&utm_medium=promo-post2&utm_content=-nov-10&utm_term=&utm_campaign=cvent
