Apple has expanded its contribution to World AIDS Day 2023 through various initiatives aimed at raising awareness and inspiring action. Since 2006, the tech giant has been supporting World AIDS Day and has now launched a comprehensive strategy that includes generous donations, exclusive in-app purchases, and special editions of popular products.
The company has initiated a dual-phase donation drive that spans both physical and digital realms. For every Apple Store purchase made with Apple Pay until December 8, there will be a $1 contribution. Additionally, from December 1 to December 4, select exclusive in-app purchases from popular games, including MONOPOLY GO!, Gardenscapes, and EA Sports FC Mobile, will see all proceeds donated to the Global Fund.
Apple has also curated a global library of fictional, nonfictional, and audiobooks that highlight various viewpoints on the AIDS struggle, allowing readers to delve deeper into the topic. The company has raised over a quarter of a billion dollars for the Global Fund through previous initiatives and has now introduced the special edition (RED) Apple Watch Series 9 to further support the cause.
In addition to these physical initiatives, Apple is transforming hundreds of Apple Store retail locations with new windows and product displays to remind customers of the ongoing effort to eradicate HIV and AIDS. Simultaneously, the company is utilizing its digital platforms, such as the App Store, Apple Books, Apple Music, and Apple TV, to spotlight information about AIDS.
The theme for World AIDS Day 2023, designated by the World Health Organization (WHO), is ‘Let communities lead.’ In line with this theme, Apple’s multifaceted approach aims to reach a global audience, foster understanding, and encourage collective action.
In honoring the theme, WHO emphasizes the crucial role of communities living with and affected by HIV in the ongoing fight against the epidemic. The organization calls for enabling and supporting communities in leadership roles, viewing them as essential partners in shaping the response to HIV.
This year, Apple is showing its unwavering support for World AIDS Day, and its ongoing initiatives serve as a testament to its commitment to making a meaningful impact in the fight against HIV and AIDS.
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