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Despite a strong US economy and record stock market, tech industry giants, with an average stock price increase of 54.7% in the previous year, are proactively reducing their personnel to improve operational efficiency and profitability.
According to a report from NPR, the tech industry is rebounding to pre-pandemic levels in 2024. However, nearly 100 major companies, including Meta, Amazon, Microsoft, Google, TikTok, and Salesforce, have collectively laid off about 25,000 employees in the initial weeks of the year after a difficult 2023 that saw the sector’s worst job losses since the dot-com crash in the early 2000s, totaling over 260,000.
(Photo: ED JONES/AFP via Getty Images)Members of the Alphabet Workers Union (CWA) hold a rally outside the Google office in response to recent layoffs, in New York on February 2, 2023.
The layoffs across the tech industry are part of a broader initiative to rectify staffing expansions made during the pandemic-driven “war for talent” era, reflecting a return to a more streamlined and profit-centric business approach. Notably, January 2024 witnessed a spike in tech layoffs, totaling 30,995, though significantly lower than the 89,709 reported in January 2023.
The ‘AI Era’ is Upon Us
While executives attribute recent tech job cuts to factors such as a pandemic-driven hiring surge, high inflation, and weak consumer demand, current financial reports reveal robust profitability and substantial cash reserves among these corporations, challenging the narrative of necessity or survival driving the job cuts.
Kevin O’Marah, co-founder of Zero100, a community research platform with a focus on achieving zero carbon, notes that beyond cost control, companies are strategically preparing for the AI era. This involves laying the groundwork for a revolutionary shift in work processes.
O’Marah explained in his Forbes piece that early applications of artificial intelligence (AI) have demonstrated significant productivity gains, with examples including a 40-fold increase in idea generation among ChatGPT users and Walmart’s use of a Pactum AI chatbot for contract negotiations, resulting in substantial time savings. Selective application of AI has the potential to significantly alter the human effort required for specific tasks, promising efficiency gains across various business processes.
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McKinsey’s research on the impact of generative AI on automation efforts indicates an average productivity boost of 25%. Major corporations are actively restructuring, recognizing the transformative potential of AI in crucial areas such as forecasting, route planning, material handling, and e-commerce sales.
“Layoffs in this context are about restructuring not once a decade, but constantly as new uses of AI are identified and rolled out for specific tasks,” O’Marah wrote.
Workers Need to Modify Their Skills, Be Proactive
Nisha Arya, a data scientist and freelance technical writer, acknowledges the concerns of tech industry professionals about job security. She suggested that a company-wide hiring freeze can signal financial challenges or imminent efforts to stabilize the business.
Arya advises tech employees to interpret signs cautiously, emphasizing that layoffs may not always indicate imminent financial strain. Moreover, continuous upskilling is recommended to prepare for potential challenges in the dynamic job market, providing a proactive strategy to enhance career resilience in times of uncertainty. “Have a plan B if your company is showing signs of financial difficulty,” she stated via KD Nuggets.
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