Viral Video Sparks Debate: Is it AI or a Human Newscaster?
A video featuring what appeared to be an AI newscaster has been making waves online, generating significant attention. However, is this newscaster truly an AI or a human? The College Forum, the official publication of Don Mariano Marcos Memorial State University-South La Union Campus (DMMMSU-SLUC) in the Philippines, released the video showcasing their own version of an “AI newscaster.”
Named Leah, this human AI newscaster is introduced as the College Forum’s first of its kind, delivering real-time news and updates about the latest happenings in DMMMSU-SLUC. The school’s publication described Leah as a “revolutionary addition to the team,” with the ability to broadcast like an actual AI journalist. A video attached to the Facebook post demonstrates Leah’s news delivery.
However, it has been confirmed that Leah is not an AI at all, but a human. In a light-hearted parody, Leah skillfully imitates the style of a genuine AI, displaying a deliberately emotionless demeanor, a monotone delivery, and calculated movements. The university has issued a statement clarifying the satirical nature of the video, emphasizing its intention to mimic an AI journalist.
“The content in the video is purely satirical. The publication has no such technology, and the report provided is fictional for the purpose of the video. We encourage viewers to watch until the end before reacting and commenting. Thank you,” The College Forum stated in a disclaimer.
This viral video seems to be a playful jab at the recent introduction of AI-generated sportscasters by Philippine media giant GMA Network. The virtual sportscasters, Maia and Marco, rely on advanced AI technologies to deliver their reports. While GMA Network’s announcement sparked interest, it received mixed reactions from the online community. Some expressed reservations about AI’s ability to convey the emotional intricacies of a game that human sportscasters excel at.
Critics also raised broader concerns about the integration of AI into traditionally human-centric domains. They called for a careful examination of credibility, authenticity, and journalistic integrity when using AI in media. Many believe that AI should support human professionals rather than replace them entirely, emphasizing the irreplaceable human touch in sports reporting, rooted in passion and genuine drama.
The emergence of AI sportscasters signifies technological progress but also prompts a broader discussion about the role of AI in media and its implications for human professionals in the industry. Achieving a balance between technological advancement and preserving the human touch and emotional resonance remains an ongoing subject of deliberation and debate.
As AI continues to make strides across various fields, it is crucial to explore its responsible and ethical use. Reporters Without Borders and journalist groups have already partnered to create “Responsible” AI Use Guidelines in Media, highlighting the importance of using AI technology responsibly while upholding journalistic norms.
In conclusion, the video depicting the AI newscaster has turned out to be a satirical portrayal of a human imitating an AI. This light-hearted parody serves as a reminder of the ongoing discussions surrounding AI’s role in media and its impact on human professionals.
