Title: How Cvent Used ChatGPT to Build an Entire Webinar: A Complete Success Story
The marketing team at Cvent has recently successfully created a full webinar using ChatGPT. The team’s director, Brooke Gracey, embarked on this project to explore the capabilities of AI in creating content and marketing. The entire process, from ideation to scripting and marketing, has been a learning experience and demonstrated the immense potential of generative AI.
The webinar showcases how ChatGPT was utilized to craft compelling content about innovative event technology. Gracey and her team found that using the tool significantly reduced the time required to create the webinar. However, they also realized the importance of the human element in ensuring accuracy, relevance, and originality in the content.
One of the main concerns during the project was the reliability and accuracy of the information generated by AI. To address this, the team manually verified and edited the content to meet the required standards. Additionally, the use of AI also raised questions about intellectual property (IP) issues, which led to the creation of a character named Chatty to present ChatGPT-crafted responses alongside human presenters.
Gracey highlighted the importance of fusing human creativity with AI-generated ideas to produce well-rounded content. Although AI excels at generating inspiration and in-depth information quickly, human intervention is crucial for refining the content and ensuring its relevance and value.
Despite its challenges, the experiment revealed several promising use cases for AI in marketing. The technology’s ability to process vast amounts of data and assist in personalization and market analysis has proven to be valuable. However, Gracey also emphasized the importance of integrating human expertise with AI to achieve optimal results.
Gracey’s advice for companies is to embrace the potential of AI and begin experimenting with the available tools. She encouraged leaders to become comfortable with AI and to inspire their teams to explore its applications in their work. The webinar provides an in-depth look at the team’s experience, including insights, mistakes, and successes.
For those interested in learning more about the project, the complete webinar is now available on-demand. The agenda includes discussions on how AI can contribute to ideation, abstract building, content outlining, and scriptwriting, as well as the potential benefits and challenges of incorporating AI in marketing. Brooke Gracey, Cvent’s Marketing Director, shares her first-hand experience and thought-provoking insights in this groundbreaking experiment.
