Ad boycott of Twitter grows over hate content, Alex Antshares Disney on temporary halt
Amid a broad advertiser backlash sparked by Elon Musk’s support of an anti-Semitic conspiracy theory, a growing list of companies, including Disney, temporarily suspended advertising on Twitter’s new platform X, formerly known as. This move follows Facebook’s parent company Meta’s decision to suspend all ads in response to reports of ad placements next to inappropriate content and the escalating pressure from advertisers.
Engadget reported the major entertainment conglomerate’s move to pause advertising on X after Musk expressed support for an anti-Semitic conspiracy theory. Joining Disney, Warner Bros. Discovery, CNN, Apple, Lionsgate, and IBM have also announced their decisions to join the suspension of advertising activities on the platform.
However, the platform’s CEO, Linda Yaccarino, has emphasized the company’s commitment to fighting anti-Semitism and discrimination, asserting that there is no place for such ideologies anywhere in the world. In response to their ads being displayed alongside pro-Nazi content on X, IBM has halted all advertising on the platform, and the accounts behind the inappropriate content will no longer be eligible for monetization.
The move by Twitter’s CEO to prohibit content advocating for genocide of any group comes after the White House openly condemned Musk’s tweets. White House spokesperson Andrew Bates deemed it unacceptable to repeat the hideous lie behind the most fatal act of anti-Semitism in American history at any time, likely alluding to the 2018 mass shooting at the Tree of Life Synagogue in Pittsburgh. 11 individuals lost their lives at the hands of a gunman who subscribed to the anti-Semitic “white genocide” conspiracy theory.
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