In the competitive field of camera phones, Apple’s iPhones outshine rival Android phones when it comes to shooting video. The ease of use and quality results, particularly in color balance and clear footage, make the iPhone Pro a superior choice over the best Android phones.
To emphasize this point, Apple’s Scary Fast showcase, which unveiled the Apple M3 chip, new 16-inch and 14-inch MacBook Pro models, and a refreshed 24-inch iMac, highlighted that the entire event was filmed using an iPhone 15 Pro Max. This showcases the impressive video capabilities of Apple’s flagship phone.
However, it’s important to note that Apple utilized professional-grade lighting, gimbals, and other equipment, as well as the iOS-only Blackmagic camera app and Macs for editing, to achieve the high-quality footage. Therefore, achieving similar video quality with the iPhone 15 Pro Max would require significant investment in equipment, space, and professional video editing skills.
Nevertheless, the iPhone 15 Pro Max’s video recording abilities are still commendable, considering the starting price of $1,199 / £1,199 / AU$2,199. Major tech YouTubers like Marques Brownlee have also demonstrated impressive results by utilizing gimbals and professional editing tools.
From this behind-the-scenes video, we can learn valuable techniques such as smart lighting use, careful shot planning, and the effectiveness of gimbals with smartphones in enhancing video quality. These techniques can elevate video production without the need for extensive editing software and expensive equipment.
However, while Apple’s showcase video is impressive, it would be beneficial if Apple adopted a “Shot only on iPhone” approach for its video showcases, using only the iPhone 15 Pro Max and its native apps and features. This would provide a more genuine demonstration of the iPhone’s camera capabilities and avoid the skepticism that arises from using professional equipment and editing.
To get a realistic assessment of the latest iPhone cameras, TechRadar’s iPhone 15 review, iPhone 15 Plus review, iPhone 15 Pro review, and iPhone 15 Pro Max review provide comprehensive analyses.
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