Google Expands AR Beauty Features with Virtual Try-Ons and Ads
Tech giant Google has recently introduced virtual product try-ons and augmented reality (AR) marketing for beauty companies and customers. With the launch of these features, users of the Google app and mobile site can now virtually test hair colors and makeup foundations on their own and model photos, thereby increasing the reach of AR beauty solutions.
Previously, Google had limited AR beauty categories for lips and eyes. However, the company plans to add more functionality in the coming weeks. Currently, over 50 beauty brands, including Mac, Urban Decay, Covergirl, Revlon, Splat, and L’Oréal, offer augmented reality try-ons for various cosmetic products.
In its latest expansion, Google AR Beauty will include L’Oréal hair dye tones, allowing users to see which shades complement their appearance. Revlon and Splat dyes will also be available for try-on soon.
AR beauty advertisements have proven to be highly effective, with higher conversion rates compared to traditional display ads. According to Shopify research, 3D AR ads have a 94% higher conversion rate. Additionally, consumers are more likely to evaluate companies that provide augmented reality experiences, with a 41% increased inclination.
Google’s entry into the AR beauty space aligns with the industry’s increasing focus on enhancing consumer and user accessibility to AR features. Brands and consumers have been advocating for augmented reality in online shopping to enhance the overall experience.
The popularity of AR beauty products and their ability to enhance user engagement and conversion rates contribute to the expected growth of global AR ad revenue. TechCrunch predicts that the revenue will jump from $1.36 billion in 2020 to $6.68 billion in 2025.
Meta, the parent company of Facebook and Instagram, also plans to incorporate augmented reality ads into their platforms. Snapchat has a history of providing AR advertisements through its Lens platform and technologies. The addition of AR beauty advertisements is a continuation of Google’s use of augmented reality for display advertising on YouTube since 2019.
Overall, Google’s venture into AR beauty features and advertising presents a vast potential for the IT and advertising sectors. With Google’s strong presence and extensive user base, the introduction of these features is expected to drive increased uptake and interaction with augmented reality capabilities.
This news article is brought to you by Pierre Herubel, an accomplished SEO expert and high-end writer in English.
Sources:
– Vogue Business: Google bets big on AR beauty
– The Verge: Google’s shopping ads will soon let you try on virtual makeup
– TechCrunch: Google launches AR beauty ads for lip and eye products
– TechTimes: Apple AirTags are becoming dangerous
– TechTimes: US states sue Meta over alleged link to youth mental health crisis
